This course looks at what it means to think different, and how you can adopt the right mindset and toolkit to think different yourself.
We'll start by looking at why it's difficult - we're basically wired not to think different. In order to come up with something new and original, we actually have to break the way we naturally think.
To start to think different, we'll look at how to take a beginner's approach to looking at things. We'll also talk about the importance of asking lots of questions before jumping too quickly to idea generation.
We'll look at how to gather and use stimulus to feed us with inspiration, and we'll discuss the creative power of constraints, and how creativity is often about thinking inside the box rather than outside the box.
We'll think about how to take inspiration from random sources and why it's important to adopt a playful approach, and we'll also explore ideas for getting ideas flowing - suspending judgement to focus on sheer volume of ideas, and using prompts to nudge or jolt our brains into creative mode.
Finally we'll talk about the importance of taking risks, making mistakes and experiencing failure.
Let's think different together.
After 15 years in PR & marketing promoting some of the world’s best tourism destinations, including California, Sydney and the Maldives, James Allen founded Creative Huddle in 2011. Since then James has led creativity & innovation development programmes for organisations including American Express, TalkTalk, HarperCollins and Getty Images. He believes that creative thinking is not purely a God-given gift; it is a skill, which can therefore be taught.